I was glad Phil shared photos with his wife Kristin and son Finn touring England. Phil is a humble SEO and marketing master, and that is not a phrase I get to say often, gifting his talents like so many heroes including Karen Cochran, Eric and Cynthia Garrison, and Zach Shafska while helping me discover a life beyond cancer. As IBM's senior SEO analyst, he is a tech badass - an artist and sage reading Google's hidden code. Yet his emotional IQ soars even higher.
Phil was the first person I hired for my marketing automation startup funded by Dave Neal and Chris Heivly's Startup Factory. We built an app called Curagami, hoping to ease burdens for overworked teams with automation. Of course, my leukemia derailed those plans, but Phil's peerless creativity supported me regardless as both a journeyman and anchor on cancer's terrifying sea. His "genius lunches" found fresh purpose, creating fun, humor, and connection during my cancer fight.
Unlike rigid SEO robots, Phil's content philosophy is creatively fluid. He understands websites are living organisms requiring constant care. He trains left-brained techs on why Google guidelines rarely rank pages. The keys are hand-tailored optimization, branding flow, and - most importantly - engaging visitors' hearts first, something only a handful of "SEOs" understand.
Maps to the algorithm mean little when content doesn't engage. Phil knows about Simon Sinek's "Why " and helps others appreciate how conversion begins with shared conviction. Now, through frequent lunches filled with insight, laughter, and ideas swirling far beyond bytes and backlinks, this digital master reminds me there's light beyond the glare of my screens. His balanced outlook bridges worlds, informing and inspiring people and campaigns, never losing sight of how everything points back to precious but passing meaning as we all stand on the lawn with loved ones in front of a castle.
Some wizards cast spells in code. My friend Phil weaves connection and care.
Phil's 1918 website.